Marketing Analytics Certificate
Supercharge your marketability with a high-powered marketing analytics certification from Adelphi, all online.
Why Earn Your Certificate in Marketing Analytics?
Professionals who can analyze and interpret marketing data, then translate their findings into effective marketing strategies, are in high demand. An advanced certificate in marketing analytics offers a fast, accessible and affordable pathway to career advancement, whether you’re a seasoned professional or just starting out in the field.
Why Earn Your Certificate in Marketing Analytics at Adelphi University in New York?
- Study marketing analytics while balancing family and other obligations with convenient online courses that allow you to work full time.
- Enjoy personalized attention from world-class faculty as you tap into a powerful network of alumni and professional mentors.
- Be well prepared for further study: When you’re ready to pursue a full graduate degree, all credits earned in this certificate program can be applied toward the MBA at Adelphi University.
15% Off Your Tuition
Thanks to Adelphi’s partnership with HIA-LI, all HIA-LI members are eligible to receive a 15 percent discount off the published tuition rate when you sign up for a business degree. We are committed to helping you afford an Adelphi education in this critical field.
The advanced certificate program trains students to collect, analyze and interpret marketing data, providing a stepping stone to growing career fields.
Yun Jung Lee, PhD
Professor, Decision Sciences and Marketing
Program Info
Application Requirements
Applicants for the marketing analytics graduate program must hold a bachelor’s degree or higher in any field. Please submit the following:
- Graduate application and $60 fee
- All official college/university transcripts
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- Course-by-course evaluation: All graduate applicants with undergraduate-level work completed outside of the United States will be required to send a course-by-course evaluation of their academic work prepared by a NACES member organization. Adelphi recommends you use or (discount provided for Adelphi applicants), , or , but any evaluation would be acceptable.
Understanding Your Costs and Ways You Can Save
Learn about the costs you can expect, and discover how scholarships, grants and financial aid packages can put an Adelphi education within reach.
FAQs on Marketing Analytics Certificates
The program emphasizes the ability to collect, analyze and interpret data, identify meaningful insights, and translate those insights into actionable marketing recommendations. Students learn how to use data to make better marketing decisions and develop skills in analyzing customer and market data, evaluating marketing performance, identifying customer segments, forecasting sales, and developing data-driven marketing strategies. Students also gain practical experience using analytical tools for marketing analysis and decision-making, while learning the fundamentals of marketing.
A Marketing Analytics Certificate can help you advance in your current marketing role, develop specialized expertise in analytics, and prepare for opportunities in marketing analytics and related fields. Graduates can apply their skills to marketing performance analysis, customer insights, market segmentation, customer relationship management, pricing, digital marketing, marketing strategy, and other in-demand specializations. The skill sets you’ll acquire can be applied to working as a digital marketing analyst, customer insights analyst and market research analyst.
Marketing analysts specialize in data as it relates to customers, markets and marketing activities. A marketing analyst may evaluate customer segments, marketing campaign performance, pricing, customer behavior or marketing opportunities and then recommend ways to improve marketing performance. Both professionals use data to identify patterns, generate insights and support better decisions, but their areas of focus are different.
The graduate Marketing Analytics Certificate is a shorter, specialized graduate program designed to help students develop focused expertise in marketing analytics without committing to a full graduate degree. Adelphi’s advanced Marketing Analytics Certificate is a 9-12–credit graduate program, consisting of Marketing Management as a prerequisite and three required marketing courses: Marketing Research, Marketing Analytics, and Digital and Social Media Marketing Analytics.
The certificate is a good option for anyone wanting to quickly develop specialized skills, enhance an existing career or explore an area before committing to a full graduate degree. Certificate coursework can also be applied toward the MBA, subject to the applicable program requirements and approval.
Yes, all the courses required to complete the Marketing Analytics Certificate Program are offered online.
Awards & Recognition
